The City of Atlanta needed to boost awareness and engagement around its Atlanta Votes initiative, ensuring residents had the information and motivation to participate in upcoming elections.

In collaboration with the Office of Mayor Andre Dickens, Profile led a bold, results-driven campaign to elevate the Atlanta Votes initiative and energize City of Atlanta voters. Through a multifaceted strategy, we combined earned media, targeted digital and print advertising, grassroots activations, and creative collateral to maximize the impact of every resource invested. We amplified the City’s message across multiple platforms, ensuring voters were not only informed but motivated to take action.

• National and local media coverage on outlets including CNN, MSNBC, and the Atlanta Journal-Constitution spotlighted Atlanta’s commitment to voter engagement.
• Increased turnout among key demographics, demonstrating the power of clear messaging and targeted outreach.
• Maximized visibility on a limited ad budget, ensuring every dollar worked harder to reach and mobilize residents.