Redesigning a complex, 100+ route bus network meant more than just drawing new lines on a map. MARTA had to modernize service while engaging thousands of residents from diverse neighborhoods, languages, and lived experiences, making sure the redesign reflected the voices of the people it served.

Profile led a comprehensive communications campaign focused on clarity and accessibility, creating the slogan “Smarter, Faster, Better” to anchor the initiative and highlight the benefits of the redesign. Our outreach incorporated translated resources, community ambassadors, and culturally responsive tactics, while equipping staff to serve as informed advocates through targeted messaging and events.

• Record-breaking public input gave thousands of riders a direct voice in shaping a bus network that better meets their daily needs.
• Extensive media coverage kept communities informed and engaged, turning transit redesign into a regionwide conversation.
• A stronger MARTA identity emerged, reinforcing trust in the agency as a forward-thinking leader committed to serving people first.