A $400M energy storage project in Southwest Atlanta required community-centered communication to build awareness, address concerns, and ensure residents had a trusted voice in the conversation

Profile designed a comprehensive strategy that put people first. We created immersive STEM learning opportunities for local students, facilitated open community forums to spark honest dialogue, and organized stakeholder briefings that positioned our client as a responsible energy partner. Continuous media outreach and tailored storytelling reinforced transparency and highlighted the project’s long-term value.

• Greater public trust and understanding built through education, transparency, and open dialogue.
• Strengthened the client’s reputation as a forward-thinking leader in sustainable infrastructure.
• Positioned the initiative as a catalyst for innovation and long-term sustainability in both the community and the industry.