During the 2020 presidential election, DeKalb County faced a dual challenge: strengthening voter confidence and combating the spread of misinformation. The county needed to ensure every resident had access to clear, trusted information about how and where to vote.

Profile led the award-winning Count on DeKalb campaign to educate and engage voters across the county. Over five months, we produced more than 400 pieces of collateral, translated materials into Korean and Spanish, and launched integrated earned and digital campaigns with national visibility. By combining rapid media response with targeted outreach, we expanded access and delivered critical information to diverse communities when it mattered most.

• 1.2M+ social impressions through integrated campaigns, expanding voter education and awareness.
• 350+ media inquiries managed across local, national, and international outlets, ensuring accurate coverage reached broad audiences.
• Expanded language access and voter engagement positioned DeKalb as a leader in election transparency, going beyond federal requirements to meet community needs.