Microsoft and Fulton Education Foundation needed to quickly mobilize a high-visibility STEM initiative that could unite schools, families, and community partners across East Point while showcasing the transformative power of education and technology.

Profile developed a messaging framework that tied the initiative to Microsoft’s broader datacenter pledge and Fulton County’s vision for equity and innovation. To build excitement and visibility, we secured earned media, launched digital storytelling, and coordinated an immersive school-based event. The highlight was a full-day STEM takeover that gave students, families, and community leaders hands-on access to coding, esports, VR, and other innovations.

• Community leaders rallied around a shared vision for STEM, forging lasting partnerships to sustain momentum.
• Students and families gained hands-on exposure to cutting-edge technology, sparking interest in future opportunities.
• Positioned the initiative as a national model for how public-private collaboration can expand access to education and innovation.