The I-285 corridor is one of Atlanta’s busiest and most essential lifelines, moving people, goods, and the regional economy. Yet with growing congestion and rising demand, leaders needed to look beyond short-term fixes and invite communities to help shape bold, long-term transit solutions for the future.

Profile developed a comprehensive messaging matrix to align communications across jurisdictions and paired it with multilingual outreach to ensure inclusivity. Our phased campaign blended earned media, targeted digital advertising, coordinated social media content, and strategic community partnerships to create a unified voice that amplified awareness, built trust, and drove meaningful participation.

• 65+ media placements, with 80% hyperlocal coverage, that reached residents where they live and get their news.
• 30+ coordinated partner social posts, creating a unified regional voice and reinforcing consistent messages across jurisdictions.
• Six well-attended public meetings promoted with local governments, that gave community members a seat at the table in shaping I-285’s mobility future.