UpTogether needed to shift the national conversation on poverty by elevating community voices and strength-based storytelling.

Profile guided a bold rebrand and crafted messaging that celebrated resilience and the power of families and communities. We launched the Moving Up Together podcast to spotlight authentic member experiences and paired it with digital and social campaigns that built trust, connection, and visibility. Together, these efforts positioned UpTogether as a leading voice for strength-based storytelling.

• Elevated recognition of UpTogether as a national thought leader, reshaping how poverty is discussed and understood.
• Strengthened brand identity and member engagement, ensuring communities saw themselves in the movement.
• Celebrated 20 years of impact with national visibility, amplifying UpTogether’s legacy and future vision.